Trend research
Get the shape of a market for a theme you name: size, growth, key players and structural issues.
Trend research gives you the shape of a market for a theme you name: how big it is, how fast it is growing, who is in it and what is structurally wrong with it.
Running it
| Step | What to do |
|---|---|
| 1 | Select Research → Trend research. |
| 2 | Enter a keyword — the area you want to investigate. |
| 3 | Select Generate. |
What you get
| Output | Detail |
|---|---|
| Trend insight | Market size, growth rate, key players and structural issues. |
| Charts | Each one downloadable. |
| References | Clickable through to the original sources. |
Check the references. Market figures vary widely by publisher and methodology, and only the source tells you whether a number is a market study, a press release or an analyst estimate.
Trend research is most useful for orienting yourself in an unfamiliar field, or for gathering context around an idea you have already generated.