Ideation analysis

The on-demand analysis views for an idea, and three ways to change the five-year simulation.

Every idea has a set of analysis views, generated on demand. Open a view and select generate. Generation continues if you move elsewhere in BIIM, and once a view exists it never needs regenerating unless you edit the idea itself.

View	What it gives you
Similar services	Existing offerings close to yours.
Strategic partner	Organisations worth partnering with.
Pictograph chart	A visual diagram of how the business works.
SWOT	Strengths, weaknesses, opportunities and threats.
PEST	Political, economic, social and technological factors.
Diamond strategy	Competitive positioning analysis.
AI expert	Commentary from a domain specialist's perspective.
AI persona	Commentary from a customer's perspective.
KPI	Key indicators, laid out as a mandala chart.
Simulation	A five-year financial projection.

Generate Similar services and Strategic partners first. Both frequently surface something that changes the idea — a competitor already doing it, or a partner who removes the hardest part. Finding that out before you build a KPI tree saves the rework.

The analysis view tabs on an ideation

Working with the simulation

There are three ways to change the numbers, in increasing order of how much they disturb.

1. Edit values directly

Editing unit prices and quantities directly in the simulation

Type over the unit prices and quantities in the revenue and cost tables. Totals and charts update immediately.

Direct edits cannot be undone, and the written premise text is not updated to match. You are left with a projection whose numbers and stated assumptions disagree. Use this only for small adjustments you will remember making.

2. Regenerate with an instruction

Regenerating the simulation with an instruction

Type a requirement and regenerate. This rebuilds the projection on new premises, so the numbers and the narrative stay consistent with each other. Prefer this over direct editing for anything substantial.

3. Regenerate plainly

Regenerate without an instruction to get a fresh projection on the same premises. Useful when a first run produced something obviously off.

To change the revenue model or the cost structure properly, edit the idea itself — see Managing Ideations.

Creating an ideation

Create an ideation from keywords, with advanced options for patents and budget, or with the business model builder.

Chat AI

Ask questions of an AI that already knows your ideation's business model, customer and revenue structure.