Promoting research to ideation

Hand off research chats, deep research, idea board selections and persona conversations to ideation.

Four research features hand off directly to ideation, carrying their context across. This is usually a better start than typing keywords, because the idea arrives already grounded in something you have checked.

SourceHow it carries across
Research chatThe conversation's full context moves with it — see Research Chat.
Deep researchThe whole investigation moves with it — see Deep Research.
Idea boardThe selected region, including connector relationships — see Idea Board.
Issue personaThe interview conversation — see Issue Persona.

From a research chat or deep research

Open the item and promote it to ideation. The conversation's context moves across with it.

If nothing has crystallised yet, ask the chat "what are the new opportunities here?", then ask for a brief summary of the one you like, and promote from there. A promoted summary produces a tighter idea than a promoted sprawling conversation.

From an idea board

Select the region of the board you want, then generate business ideas from it. Connector relationships are taken into account, so the structure you built by hand carries meaning — not just the text inside the boxes.

From a persona conversation

Interview a persona until a real problem surfaces, then use Add to business idea to turn the conversation, or specific messages within it, into an ideation. Building from a problem someone actually described beats building from a keyword.